Video content is the name of the game these days, and you know what? I'm all in.

Why? Because video is your golden ticket to showcase yourself, your style and your authentic essence. It's like inviting people into your world and giving them a backstage pass to the magic you create.

Whether it's sharing insights, experiences or simply having a heart-to-heart, video lets you express yourself deeply – more than static images ever could, though there is definitely room for all content types in your strategy toolkit.

Even better, once you find your comfort zone and build confidence, creating video content is a breeze. Got something valuable to say? Pick up your phone, tap that camera icon and let your thoughts flow. Add captions, craft engaging post copy, throw in some relevant tags and voilà – you're ready to hit that 'post' button.

It's simple, it's quick and most importantly, it's a monumental time-saver for us entrepreneurs who are juggling a million things.

So let's talk about the different types of Instagram videos and when to sprinkle each into your heart-powered marketing strategy.

Reels are for Reach

Reels are your trusty sidekick when it comes to introducing yourself to new faces eager to soak up your wisdom. Think of them as the open door that welcomes intrigued souls into your world.

And tags? They're your secret sauce with reels. They whisper to the algorithm, guiding it to share your content with YOUR people, YOUR ideal avatar.

Here's what to share with reels – address the everyday struggles your clients face. Shine a spotlight on their pain points and then pivot to reveal what's possible if they dare to tackle those challenges.

Your reel should leave them saying, "I relate" and "I want what she has."

By doing this, you not only become relevant but you also position yourself as the expert – the beacon of hope they've been seeking.

Reels aren't just videos; they're the bridge that draws kindred spirits into your heart-powered universe.

Stories are for Relationships

Ah, stories – the canvas for nurturing connections with those who already have a soft spot for you and your business.

These are the individuals who've clicked that 'follow' button and given the right assurances, are ready to embark on a journey of transformation with you.

Your stories are your toolbox for crafting deeper relationships. Think about it – you're already on their radar. Now, it's all about weaving a stronger bond.

Share content that dives into the nitty-gritty of your products, your process and how your solutions light up their path. Address the cost of inaction and illuminate the path forward.

This is where you set the stage for their "yes." In this space, you're not just a business; you're a trusted guide, an ally in their pursuit of becoming their best selves.

Lights, Camera, Action

Okay, you don't need the fancy lights. And your phone is the perfect camera for testing the waters here. Now it's time to push the button and start recording.

The heart of using Instagram videos to power up your business growth is you. It's your presence and your invitation to connect and build relationships. Remember, it's not just about the technicalities; it's about weaving a narrative that resonates, connecting souls and fostering a community that thrives on authentic interactions.

Looking for more heart-powered support to fuel your business growth? 

Join my Magnetic Marketing Bootcamp for personalized 1:1 guidance, accountability and the foundation needed to authentically expand your business reach. Apply now.