Happiness is good for us.
It's pretty simple. Creating happier experiences makes for happier people. And according to research, happier people:
make more money
are more productive
have stronger immune systems
stay married longer
have more enduring relationships
are more generous
commit fewer crimes
cope better with stress and trauma
are more resilient
With all those benefits linked to happiness, its a wonder that it isn't our top priority. We tend to think money leads to happiness, but research shows that happiness leads to money. We think health leads to happiness, yet again it's flipped. And getting married doesn't lead to happiness either. Instead if we are truly happy, our marriages tend to be stronger and more enduring. Our founding fathers understood the importance of happiness and tried to lay the groundwork that would afford each of us the right to pursue that happiness. The problem is that we pursue money thinking that's our happiness. And we pursue relationships we're convinced determine our happiness.
Our happiness is instead defined by the experiences that make us feel joy. We need to focus more on creating and living in those moments and we need to help others do they same. Only then will all the other pieces fall into place.
Happiness is good for business.
From a business perspective, we need to again focus our attention on increasing happiness. 70% of buying experiences are based on how the customer feels they are being treated. So when customers are happy, business is good.
Almost 9 out of 10 U.S. consumers say they would pay more to ensure a superior customer experience.
On average, loyal customers are worth up to 10 times as much as their first purchase.
Happy customers tell nine people about their experiences with a company.
When it comes to sales, the probability of selling to an existing happy customer is up to 14x higher than the probability of selling to a new customer.
It's hard to ignore numbers like this. It's also hard to build a business (or maintain one) focused completely on customer happiness instead of the bottom line. But the truth is that a business model that keeps customers at the center is one that will thrive financially. So what does that mean?
It means creating products that solve real solutions.
It means offering services that truly serve customers.
It means creating online interactions that answer questions instead of pushing sales.
It means communicating about value, not price point.
It means constant evaluation of business practices to ensure you're keeping up with customer needs.
It means simple, easy to navigate processes and easy to understand communications.
It means speaking the customers language instead of the industry's.
It means talking to people, not at them.
It means living your brand promise day in and day out.
Together, we can transform business for the better. Together, we can help the customer in their pursuit of happiness.